Part 4: The Presentation
On your mark . . .
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On your mark . . .
In Step 1 of this series, Jan showed you how to Meet the Customer. Step 2 addressed Building Rapport. The 3rd Step to F&I Succe$$ is the Interview.
No one is going to do business with you until they believe you care about what is important to them.
Those first few seconds with the customer can mean the difference between success and failure.
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