Volvo to Focus on Selling Cars Online
The Swedish automaker plans to sell vehicles online across the globe as part of a new marketing strategy. The digital push will complement Volvo’s existing dealer network, officials said.
The Swedish automaker plans to sell vehicles online across the globe as part of a new marketing strategy. The digital push will complement Volvo’s existing dealer network, officials said.
Top search engines released their top search terms for the year, with Google’s annual Zeitgeist being released today. And according to results, auto-related searches were among the most popular search terms in 2014.
Dataium reports this week that automotive shopper intensity declined across all segments for the second consecutive month in September. But the research firm believes shoppers are adjusting their browsing behaviors in preparation for the holidays.
Kelley Blue Book reports men are more likely to consider Lincoln, while women prefer Volvo.
Year-to-date sales in May were up 7.3 percent, according to AutoData Corp., while the SAAR was up 1.36 million units from a year ago. Several manufacturers also reported record-breaking Mays.
Volvo Cars of North America renews agreement with Carfax to provide vehicle history information for its CPO program.
Volvo’s finance arm is the latest captive to join the software company’s credit application network. The carmaker’s dealers will also gain access to other technology solutions offered by Dealertrack.
A study by Forbes Insights revealed that the company anticipates luxury auto sales to stay strong into the foreseeable future.
Volvo Cars of North America announced the establishment of Volvo Car Financial Services, which will begin providing financial services products to Volvo retailers in all 50 states later this year.
Warrantech Corporation has signed a three-year contract to serve as Volvo Cars North America LLC’s factory-authorized OEM service contract administrator for new and used Volvo cars and light trucks.
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