TrueCar Continues Corporate Evolution
The auto information site debuted a new print and TV ad that highlights 'a transformation of the company’s culture.’ Officials say the company’s makeover is the result of its work with its dealer council.
The auto information site debuted a new print and TV ad that highlights 'a transformation of the company’s culture.’ Officials say the company’s makeover is the result of its work with its dealer council.
Planet Honda’s Bill Feinstein is one of 250 dealers taking a chance on Pandora. Since he started advertising on the Internet radio service in January, the dealership’s mobile traffic has shot up by 400 percent.
New short-term advertising solution enables dealers to leverage their OEM's advertising buy to drive shoppers to their new-vehicle inventory listed on AutoTrader.com.
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