Cox says expanded eligibility results not yet fully manifested.
The report, based on Cox’s analysis of Motor Intelligence data, reported 211,609 CPO sales in August.
The Dealership Advantage Program is a vehicle merchandising and protection package designed to help dealers present fresher, more appealing inventory and deliver a better customer experience.
The new offering places two years of unlimited mileage warranty coverage on the hoods of all vehicles sold under the Officine Maserati Certified Pre-Owned program. Buyers also get a free three-month trial of SiriusXM.
Wholesale used-vehicle prices in January averaged $10,945, a 6.7% increase from a year ago and a 2.8% rise from the prior month, according to ADESA Analytical Services.
Particularly hard hit in September were mid-size cars, while the luxury car segment experienced a nice bounce in its average wholesale price, according to ADESA Chief Economist Tom Kontos. Mini-vans also experienced solid price growth during the month.
The number of consumers willing to pay a premium for the benefits of a certified pre-owned vehicle is growing, Edmunds reported this week. Between July and September, certified pre-owned vehicles accounted for 22% of used-car purchases at franchise dealerships -- the largest share of any third quarter.
Shoppers were increasingly drawn to “near-new” used vehicles with higher price tags in the second quarter, with the average price of a used car increasing 8% from last year, according to Edmunds.
Town & Country Ford has become the exclusive Motor Trend Certified Dealer in Evansville, Ind.
As of April 17, First Acura has become the exclusive Motor Trend-certified dealer in Seekonk, Mass.
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