Certified Pre-Owned Sales Post Best Q3 Performance, Edmunds Reports
The number of consumers willing to pay a premium for the benefits of a certified pre-owned vehicle is growing, Edmunds reported this week. Between July and September, certified pre-owned vehicles accounted for 22% of used-car purchases at franchise dealerships -- the largest share of any third quarter.
SANTA MONICA, Calif. — The number of consumers willing to pay a premium to own a certified pre-owned vehicle is growing, according to an Edmunds.com. Certified pre-owned cars accounted for 22% of used-car purchases at franchise dealerships from July through September, the largest used-car market share of any third quarter.
These already all-time high sales numbers are expected to grow through the holiday season and in the coming year, Edmunds analysts expect. In the last seven of eight years, certified pre-owned vehicles have performed the best during the December month. Last December, certified pre-owned vehicles made up an estimated 24% of franchise used cars sold, according to Edmunds.
“More and more shoppers are opening their eyes to the benefits of certified pre-owned vehicles,” said Jessica Caldwell, director of industry analysis at Edmunds.com. “These cars offer a unique value proposition to shoppers who want to pay used-car prices but demand the peace of mind that comes with a new car purchase.”
What it takes to be classified as a certified pre-owned vehicle can vary across manufacturers, but most certified pre-owned vehicles have undergone a minimum 100-point inspection for mechanical and body issues and are also generally accompanied by a manufacturer-backed warranty, according to Edmunds. Certified pre-owned vehicles may also include free maintenance, 24/7 roadside assistance and low APR financing, but they also generally come with a higher price tag.
About 37.8% of potential certified pre-owned shoppers said they would be willing to pay up to a $1,000 premium for the benefits that come with a certified pre-owned vehicle, while 36.9% said they would be willing to pay up to $500 more, according to the Edmunds survey. On average, Edmunds estimates that certified pre-owned vehicles cost $1,400 more than similar non-certified pre-owned vehicles.
More F&I

Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →