FI showroom red and grey logo
MenuMENU
SearchSEARCH

Certified Pre-Owned Sales Post Best Q3 Performance, Edmunds Reports

The number of consumers willing to pay a premium for the benefits of a certified pre-owned vehicle is growing, Edmunds reported this week. Between July and September, certified pre-owned vehicles accounted for 22% of used-car purchases at franchise dealerships -- the largest share of any third quarter.

by Staff
December 14, 2015
2 min to read


SANTA MONICA, Calif. — The number of consumers willing to pay a premium to own a certified pre-owned vehicle is growing, according to an Edmunds.com. Certified pre-owned cars accounted for 22% of used-car purchases at franchise dealerships from July through September, the largest used-car market share of any third quarter.

These already all-time high sales numbers are expected to grow through the holiday season and in the coming year, Edmunds analysts expect. In the last seven of eight years, certified pre-owned vehicles have performed the best during the December month. Last December, certified pre-owned vehicles made up an estimated 24% of franchise used cars sold, according to Edmunds.

Ad Loading...

“More and more shoppers are opening their eyes to the benefits of certified pre-owned vehicles,” said Jessica Caldwell, director of industry analysis at Edmunds.com. “These cars offer a unique value proposition to shoppers who want to pay used-car prices but demand the peace of mind that comes with a new car purchase.”

What it takes to be classified as a certified pre-owned vehicle can vary across manufacturers, but most certified pre-owned vehicles have undergone a minimum 100-point inspection for mechanical and body issues and are also generally accompanied by a manufacturer-backed warranty, according to Edmunds. Certified pre-owned vehicles may also include free maintenance, 24/7 roadside assistance and low APR financing, but they also generally come with a higher price tag.

About 37.8% of potential certified pre-owned shoppers said they would be willing to pay up to a $1,000 premium for the benefits that come with a certified pre-owned vehicle, while 36.9% said they would be willing to pay up to $500 more, according to the Edmunds survey. On average, Edmunds estimates that certified pre-owned vehicles cost $1,400 more than similar non-certified pre-owned vehicles.

More F&I

Man holding magnifying glass over sales volume paper.
F&IMay 29, 2026

Why Your F&I PVR Is Misleading You

Here’s a handy checklist of the numbers to track in 2026 instead.

Read More →
Photo of woman typing on a laptop as she sits on a couch
F&Iby Hannah MitchellMay 29, 2026

Auto Consumer Anxiety Presents Opportunity

A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.

Read More →
Dustin Gingerich standing on stage giving a presentation
F&Iby Lauren LawrenceMay 28, 2026

Humble and Hungry: 12 Rules for an F&I Life

Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.

Read More →
Ad Loading...
Photo of businessman's hands resting on files on a desk
F&Iby John TabarMay 27, 2026

Focus on the Opening

F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.

Read More →
Photo of a three-seat vehicle back seat
F&Iby Hannah MitchellMay 22, 2026

F&I Reaches for the Sky

The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.

Read More →
Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

Timing the Market Can Hurt Long-Term Program Performance

For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.

Read More →
Ad Loading...
Ryan Ruff, The 90/10 Rule, Automotive Training Academy, Sales Series
F&IMay 6, 2026

The 90/10 Rule

In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.

Read More →
Photo of essential oil diffuser on desk next to laptop
F&IMay 4, 2026

Your Office Is Talking

What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.

Read More →
"Effective training ensures the customer’s needs remain at the heart of everything we do. When that is the focus, both sales and profits naturally improve." by Rick McCormick with F&I and Showroom logo and picture of Rick McCormick
F&IMay 1, 2026

F&I Training Fundamentals

How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.

Read More →
Ad Loading...
Photo of car tire and the tread mark it left in snow
F&Iby Hannah MitchellApril 29, 2026

Not Just Any Tire Will Do

More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.

Read More →