Motor Trend Certifies Massachusetts Dealer
As of April 17, First Acura has become the exclusive Motor Trend-certified dealer in Seekonk, Mass.
NORCROSS, Ga. — Motor Trend Certified Vehicles has announced that First Acura has become the exclusive Motor Trend-certified dealer in Seekonk, Mass.
Motor Trend certified dealers are selected and appointed based on their focus on quality and a positive customer experience, officials said. They must have a history of excellent customer reviews and outstanding service.
Motor Trend certification allows First Acura to offer Motor Trend certified pre-owned vehicles and certified service from their service department, on an exclusive basis in their designated territory.
“We are ecstatic to add First Acura to the Motor Trend Certified Vehicles program,” said Eric Prins, national business development manager for Motor Trend Certified Vehicles. “First Acura delivers service which is unparalleled in its Massachusetts community. Dealerships that really hone in on providing a better shopping, buying, and ownership experience for their customers are the heart of the Motor Trend certified program.
“With Motor Trend-certified vehicles on its lot, and a Motor Trend-certified service department, First Acura can now improve its customer relationships and put forth unrivaled pre-owned vehicle quality.”
Consumer demand for certified pre-owned vehicles has continued to rise sharply since 2009 and climbed more than 27% year-over-year for 2014. As a Motor Trend certified dealer, First Acura is now able to not only certify Acura vehicles on its pre-owned lot, but also benefit from strong consumer demand for certified vehicles by offering Motor Trend certification on all of its other makes and models.
First Acura began offering Motor Trend-certified vehicles on April 17.
More F&I

Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →