Approvals, Pent-Up Demand Continue to Rise, Says CNW
Auto loan approvals continued to pick up in April, the same month pent-up demand reached its highest level since the third quarter 2008, according to CNW Research.
Auto loan approvals continued to pick up in April, the same month pent-up demand reached its highest level since the third quarter 2008, according to CNW Research.
With more than 40 percent of the buying public now in the lower credit tiers, could franchised dealers be missing out on a prime opportunity?
The latest Retail Automotive Summary from CNW Marketing Research indicates that 2010 will turn out to be a big year for buy-here, pay-here (BHPH). The research firm is projecting sales of more than 2.3 million BHPH units before the year is out, topping last year’s total of 1.84 million.
Used-vehicle inventories on franchised and independent lots dropped 24 percent in March compared to the year-ago period, and hit their lowest level since June 2005, according to CNW Marketing Research.
Prime and near-prime auto loan approvals last month reached levels not seen since March 2008, according to CNW Research. Subprime approvals also showed gains, but approvals for the segment are still rebounding after dropping to record lows in November and December.
Women are returning to the new-vehicle market and helping the industry’s chances of surpassing a 12.25 million sales year, according to CNW Market Research.
Not only is CNW Market Research anticipating a 9 percent increase in used sales for January, but current floor-traffic data has the firm predicting a strong spring/summer selling season.
Key indexes point to a rebound, but the road to recovery is a long ways off. Still, there are opportunities to be had.
Terminating a lease earlier than its contractual length has skyrocketed in the last two years, growing from a typical 15 to 16 percent to more than 21 percent in 2009, reports CNW Market Research.
A growing percentage of new-car sales are going to prime-credit customers as banks and other financial institutions look for safer bets, according to CNW Market Research.
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