Word of Mouth Still Dominates

Word of mouth is still the leading source for new business, but a new study says review sites continue to gain ground.
Word of mouth is still the leading source for new business, but a new study says review sites continue to gain ground.
The alliance will integrate DealerRater’s customer ratings and reviews of car dealerships with J.D. Power’s customer satisfaction insights via the firm’s customer experience management platform.
The kbb.com redesign includes a pricing range for each vehicle make and model, as well as dealership microsites. Officials say customers are more likely to pay at or above fair purchase price for a vehicle once they view the Kelley Blue Book fair price range.
A new study from Maritz Research shows that consumers trust larger, more established sites like TripAdvisor and Zagat. As for auto-related sites, Edmunds cracks the research firm's Top 5 list for most trusted review site.
Attorney General Eric T. Schneiderman announced an agreement with 19 companies to stop writing fake online reviews and to pay more than $350,000 in fines.
Yelp filed another lawsuit against a company that allegedly posted fake reviews. This time, the complaint was filed against a law firm that successfully sued Yelp over its advertising practices.
DealerRater and vAuto partner to integrate more than one million dealer reviews into vAuto’s AutoVisor tool. Dealers can showcase three reviews in an AutoVisor report, including a direct link to the dealer’s review page on DealerRater.com.
A study by Maritz Research CEBenchmarks revealed that the auto industry outperforms several other industries when it comes to providing a quality customer service experience.
DealerSocket’s MarketPlace Social features customizable options and allows dealers to solicit ratings for social media rating sites such as Yelp, Google and DealerRater.
Car buyers are spending more time on dealerships, but dealers are providing a better experience. Technology demonstrations, according to J.D. Power and Associates’ new study, were the key.
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