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When did personalization get so personal? Expert offers four ways to connect with car buyers without creeping them out or running afoul of new privacy laws.
Be sure you know the three F&I ‘gotchas’ that compliance auditors, regulators, and plaintiffs’ attorneys will be hunting for in 2020 with this three-minute read.
Are you ready to take digital marketing to the next level? Try expanding your reach, identifying shoppers before they identify themselves, and engaging them earlier in the journey.
Veteran automotive industry executive with proven track record to lead Market Scan’s dealer sales team into the next phase of digital retailing.
ADESA Simulcast Remote Seller delivers an upgraded user experience for consignors and dealers to see real-time performance analytics.
Dave Habiger, a seasoned technology sector visionary who has led several initial public offerings and served as CEO of multiple public companies, succeeds Finbarr O’Neill as the data and analytics firm’s new chief executive.
Add Cox Automotive to the growing list of tech vendors and dealers alleging that CDK and Reynolds and Reynolds Co. conspired to eliminate competition for data integration services and seize control over dealer and third-party data.
String’s marketing intelligence platform will be matched with Experian’s own data-driven insights. The combination will direct dealers on how to spend marketing dollars and where to target their conquesting efforts, officials said.
CDK Global has entered into a definitive agreement with Auto/Mate to acquire the technology company, which provides a suite of DMS products and solutions to more than 1,000 new-car dealerships. The transaction is expected to close later this summer.
KAR Auction Services will acquire the company that operates as DRIVN for $43 million. The company was founded in 2015 as CarCo Technologies by Groupon cofounders Brad Keywell and Eric Lefkofsky.