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Dealer-FX to Drive Tier 3 Marketing for Mitsubishi Canada

Dealer-FX has joined Mitsubishi Motor Sales Canada’s list of preferred marketing partners, expanding its factory partnership to include Tier 3 programs.

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DealerSocket to Launch Certification Program at User Summit

Customers who attend the company’s upcoming user summit can begin the process to become DealerSocket Certified Experts.

OfferUp Launches AI-Powered Leads Tool

OfferUp’s latest addition to its Automotive Dealer Program was designed to help retailers harness the power of artificial intelligence and machine learning.

Generations Digital Introduces Analytics Express

Generations Digital’s new report format was designed to hold lead vendors accountable while offering dealers easy-to-understand data.

3 Ways to Drive Online Reviews

Sales, F&I, and service all play a role in generating reviews that improve your dealership’s online standing and lend new insights into the customer experience you deliver.

JD Byrider Adds HomeNet Imaging Solution

HomeNet Automotive has partnered with J.D. Byrider to give affiliated dealers access to HomeNet’s SnapLot 360 vehicle-imaging platform.

PCG Names Casagrande President and COO

Denise Casagrande has been promoted from vice president of marketing to president and COO of PCG Digital.

Opinion: Early Identification Improves the Customer Journey

Dealer software expert identifies targeted marketing as a space to watch in 2019 as retailers and finance sources seek out and invest in new ways to engage down-funnel shoppers.

Affinitiv Appoints McShane as CRO

Twenty-year marketing tech veteran Kevin McShane has joined Affinitiv as chief revenue officer.

Former GM Exec Kim Brink Joins DealerSocket’s Board of Directors

Brink brings to the tech firm’s board of directors more than two decades of experience with General Motors, NASCAR, and Ford Motor Co.