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Digital Marketing

Automotive Dealers Recognize Digital Air Strike as Leader in Social Media, Reputation Management and Digital Marketing

Digital Air Strike won three awards in the 16th annual Dealer’s Choice Awards program where auto dealers selected their favorite companies.

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Study: Slashing Budgets, Pandemic Auto Shoppers Are Eager for Online Tools and Promotions

Adtaxi releases results from new ‘Coronavirus and Automotive’ survey.

Why Your Dealership Needs a Digital Concierge

So you’ve invested in a digital retailing platform. Now what? Learn how adding a concierge position to your showroom staff can help ensure a smooth and profitable implementation.

Beyond the Cookie: 4 Ways to Deliver Personalized Experiences

When did personalization get so personal? Expert offers four ways to connect with car buyers without creeping them out or running afoul of new privacy laws.

3 Gaps in Your Online Data Strategy

Are you ready to take digital marketing to the next level? Try expanding your reach, identifying shoppers before they identify themselves, and engaging them earlier in the journey.

Flick Fusion Adds Incentive-Focused Dealer Marketing Videos

Flick Fusion has launched Dynamic Marketing Videos, a new platform billed as a time- and cost-saver for auto dealers who create videos based on monthly manufacturer incentives.

CTV Advertising: What’s in It for Auto Dealers?

Apple TV, Roku, and other connected TV devices have become the entertainment hub for millions of households. So why are so many dealers still spending all their TV dollars on traditional ads?

Steckler to Lead DealerSocket’s DealerFire Unit

Former Cobalt, ADP Dealer Services, and CDK Global executive Max Steckler has joined DealerSocket as general manager of the company’s DealerFire digital business unit.

Dealer.com, Cartender Partner on New Video Marketing Solution

Dealer.com and Cartender have teamed up to offer auto dealers digital video ads designed to drive more sales by highlighting incentives, vehicle imagery, and branding.

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Experian Debuts Advanced Data and Analytics Platform

The Experian Automotive Intelligence Engine was designed to offer auto dealers new data and analytical capabilities designed to find in-market car buyers within a 15-mile radius.