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Focusing on those car shoppers who only account for 11% of traffic but buy at a 34% higher rate is critical to successfully completing the transition from traditional to digital marketing,
MAX Digital and LotVantage have combined their digital retail and marketing acumen in an effort to make social lead generation easier for auto dealers.
fusionZONE Automotive has opened a new headquarters in Lakeland, Fla., consolidating operations and making room for new acquisitions and additional personnel.
Dealer partners can now post inventory directly and reach 44 million annual OfferUp users thanks to an expansion of the mobile marketplace’s Autos program that also includes marketing partners and DMS providers.
Nearly 300 Jaguar Land Rover dealers nationwide will onboard automotiveMastermind’s Market EyeQ predictive analytics-powered sales platform this month.
vAuto announced the addition of Live Market View and Autotrader’s Scarcity Index to its proprietary Stockwave digital wholesaling platform.
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Flick Fusion reports consumer views of full-motion walkaround videos grew at a 20% clip in Q1, outpacing stitched-photo videos and accounting for 18% of all inventory video views.
DealerSocket’s DealerFire will offer three co-op-eligible advertising packages under the recently launched Volkswagen Service and Parts Advertising Program.
Dealer-FX has joined Mitsubishi Motor Sales Canada’s list of preferred marketing partners, expanding its factory partnership to include Tier 3 programs.