Crediting the industry's record sales pace, Edmunds announced last week it expects to add 100 new employees
Edmunds.com has appointed four new executives to its leadership team in the marketing and dealer business segments.
Shoppers were increasingly drawn to “near-new” used vehicles with higher price tags in the second quarter, with the average price of a used car increasing 8% from last year, according to Edmunds.
Edmunds’ new Edmunds Express tool allows salespeople to access the site's True Market Value reports from their desktop, allowing them to easily confirm with skeptical shoppers that a dealer’s offer is a fair deal.
Millennial car buyers are leasing vehicles at a higher rate than the overall car-buying population, according to analysis from Edmunds.com.
Edmunds.com has opened registration for its Used+ used-car sales program, which offers shoppers a vehicle-protection plan and a $200 gas card. Asked if the program might lead Edmunds into F&I product sales, a spokesperson said '... It is an option we would be open to exploring.'
Edmunds.com updated its mobile app with a new feature that allows shoppers to send text messages to dealers.
The explosion in smartphone usage among car shoppers put phone leads ahead of Internet leads at the close of 2014, a trend reflected in the deluge of mobile-ready offerings lining the aisles at NADA 2015.
Sales of certified pre-owned vehicles hit an all-time high of 2.3 million units sold in 2014, according to the latest Used Vehicle Market Report from Edmunds.com.
Mercedes-Benz and BMW saw significant traffic spikes on Edmunds.com after ads from the two companies ran during the Super Bowl, according to real-time analysis from Edmunds.com.
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