How do you sell a $3,000 VSC on an $8,000 car? Top trainer offers a four-step process to ensure every customer gets the protection they need.
Things haven’t gone according to script in the used-vehicle market, but GWC Warranty’s Mike Melby believes the profit potential in the high-mileage, pre-owned space remains.
The company is now offering exclusionary coverage on vehicles with starting mileage as high as 150,000 miles. In addition,GWC stated that it is introducing new exclusionary terms of three and six months to provide dealers with more coverage options that rival factory warranties.
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