Menu Reboot

This year’s F&I Conference finished strong with an electric debate over the usefulness, benefits and possible drawbacks of the mobile menu.
This year’s F&I Conference finished strong with an electric debate over the usefulness, benefits and possible drawbacks of the mobile menu.
The editor believes those who rail against the tablet menu are missing the point. He understands and appreciates the concerns raised so far, but he thinks the industry needs to debate something else first.
The F&I product and technology provider showcases a new mobile menu at Industry Summit 2012. It allows F&I managers to control the F&I process from start to finish, the company claims.
Two Indiana dealers explain why they dropped four-column paper menus in favor of a two-column mobile menu — and how the switch jump-started their product sales.
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