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Boost Sales & Satisfaction with a CPO Program

December 2, 2021 |2:00 PM ET/11:00 AM PT

Sponsored by
GWC Warranty

This informative webinar takes a closer look at the top advantages of a CPO program, as well as successful strategies for marketing and selling it in your dealership.

Right now is the perfect time to start or renew a Certified Pre-Owned Program (CPO) as vehicles continue to get more expensive to purchase and maintain, while at the same time consumers are more anxious and less secure about their financial situation given the ongoing uncertainties of the COVID-19 pandemic. They are more open to service contracts than ever before, and a well-constructed CPO program with defined coverages can make all the difference.

This session covers

  • How can a CPO program address current challenges in the market?
  • What are the top advantages to a well-crafted CPO program, and what should you look for?
  • How should you market your CPO program to consumers?
  • What are the risks and qualification criteria when adding a CPO program to your dealership?
  • What is the NIADA CPO program and how can it benefit your dealership?




Vice President Sales Operations, APCO Holdings (GWC Warranty & EasyCare Brands)

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