This informative webinar takes a closer look at the top advantages of a CPO program, as well as successful strategies for marketing and selling it in your dealership.
Right now is the perfect time to start or renew a Certified Pre-Owned Program (CPO) as vehicles continue to get more expensive to purchase and maintain, while at the same time consumers are more anxious and less secure about their financial situation given the ongoing uncertainties of the COVID-19 pandemic. They are more open to service contracts than ever before, and a well-constructed CPO program with defined coverages can make all the difference.
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