Transparency in the Sales and F&I Process

Transparency in the sales and F&I process is no longer something dealerships can afford to ignore. To not just survive, but to thrive in a post-pandemic world, you will need to learn to let go of the fears that have persisted in the industry around giving customers too much information. The reality is that -- especially over the past several years -- customers don't just want information, they expect it. An they will giver their business to the dealerships that are openly providing them with the details.  

In this informative webinar, Jeremy Beck, the Vice President for Sales Operations at APCO Holdings - home to the GWC Warranty and EasyCare brands -- will take a closer look at what transparency really means for the automotive industry, why embracing it rather than fighting it is so critical for the future of business, where the process still need to evolve, and the tools needed to get there.

Key takeaways for attendees will include:

• What does "transparency" actually mean in the real-world operations of a dealership?
• How to blend the information shared online with what is shared face-to-face to build trust between the consumer and the dealership.
• What are the benefits to a more transparent process -- for both the consumer and the dealership?
• What areas of the automotive ales and F&I processes still need to evolve to meet modern expectations?
• Tips and tools for creating a more transparent process from the website to the F&I office. 

Jeremy Beck Vice President, Sales Operations, APCO Holdings (GWC Warranty & EasyCare Brands) | GWC Warranty

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