MCLEAN, Va. -- Capital One has partnered with Zag to launch DriveOne, an online program that enables consumers to shop for their car of choice at a price guaranteed by a participating dealer no higher than Kelley Blue Book's New Car Blue Book Value, or what the car is currently selling for; locate a participating dealer; and arrange financing.

"Consumers are increasingly using online tools to research various aspects of a car's purchase making more informed buying decisions," said Jack R. Nerad, executive editorial director and market analyst at Kelley Blue Book. "Capital One's DriveOne process puts the purchasing power in the hands of car buyers by moving vital parts of the transaction - from research to financing - online. This is a significant evolution in the online auto-buying process."

The DriveOne program facilitates the car buying process by allowing consumers to 'build' their vehicle of choice via the DriveOne website – After consumers 'build' or configure their vehicle online, they will receive a Kelley Blue Book New Car Blue Book Value price for a new vehicle, or a used-car quote, from a participating dealer.

At the dealership, consumers will choose the vehicle they have specified and then qualified consumers will have the option of funding their loan online directly through Capital One or using alternative financing. Additionally, the DriveOne program offers consumers a $250 cash rebate for new vehicles and a $400 cash rebate for used vehicles.