ROCKLEIGH, N.J. — Volvo Cars of North America LLC (VCNA) rolled out a new complimentary program offering additional time and mileage limits on warranty repairs, roadside assistance and more. Called the Safe and Sound Coverage Plan, the program is being offered on all 2009 models sold by VCNA retailers through June 30.

"This is best-in-class coverage," said Tassos Panas, executive vice president of sales operations. "Today, consumers are looking for value, and Volvo has built an overall coverage program that adds value and peace of mind to their ownership experience."

The Volvo Safe and Sound Coverage Plan gives owners peace of mind for five years or 60,000 miles, which ever comes first, and is transferable to the next owner. It includes:

-- 5 years/60,000 miles of New Car Warranty

-- 5 years/60,000 miles of Complimentary Factory Scheduled Maintenance

-- 5 years/60,000 miles of Wear and Tear Coverage

-- 5 years/Unlimited miles of Volvo On Call Roadside Assistance.

Late last year, VCNA surveyed luxury buyers to ascertain how the economy was impacting their lives. It is not surprising that 53 percent were concerned about how the declining economy was going to affect them. VCNA found that two major points were likely to influence future purchase decisions: The need for durable, high quality products and concern about maintenance expenditures. This study also drew out their concern for strong warranty support and their belief that scheduled maintenance coverage would be an important part of their decision criteria.

"Buyers are looking for security - peace of mind, stability, honesty and straight talk about how a purchase would affect their financial environment," Panas said. "They are looking for practical solutions that give them better value for the money they are spending."

Volvo retailers were part of this development process. They are confident that the Safe and Sound Coverage Plan will bring new customers to their retail facilities as well as exceed the needs of repeat Volvo buyers during this difficult economic time. "Combining Volvo quality and reliability with real customer economic needs, we have a program that no other luxury manufacturer is offering," Panas added.

"Volvo has always been about personal safety and security. Our Safe and Sound Coverage Plan offers exceptional value and financial security that goes beyond crumple zones and airbags," Panas said. "This is a security of ownership program that is very Volvo."