RouteOne announced today that it has introduced a new online lead and credit application tool for its dealer users. RouteOne's WebApplyOne will assist dealers in managing and tracking customer leads, increasing effectiveness of online marketing activities, and extending the reach of finance departments to the dealer's consumer Website.

'WebApplyOne', available now for subscribing dealers, is a customizable credit application or lead receipt tool for dealers. WebApplyOne will integrate directly into a dealer's existing Website and can be customized to suit a dealer's online marketing presence.

"WebApplyOne is yet another valuable tool in the RouteOne product suite that allows dealers to manage the full book of business for their Chrysler, Ford, GM, and Toyota stores, including potential business, all within a single portal," said Mike Jurecki, RouteOne CEO. "This product will provide dealers significant insight into profit and growth opportunities."

WebApplyOne is integrated directly into the RouteOne platform, allowing dealers to manage potential contracts. WebApplyOne is easily adapted to a dealer's current processes, and is available as a stand-alone basis or through dealership Website providers. Additionally, dealers utilizing a CRM product for assistance in managing Web leads can continue this process with WebApplyOne, as RouteOne is integrated to the majority of the CRM providers in the market today.

The enrollment and pricing package is available for download within the RouteOne platform within the News/Info tab. No long-term contracts or commitments are required, and dealerships may cancel at any time, with no expensive penalties or fees.

Dealers attending this week’s National Automobile Dealers Association convention in Orlando, Fla., can get a demo of the new tool at RouteOne’s booth (No. 1621).