FORT LAUDERDALE, Fla. — AutoUSA, a provider of Internet leads to auto dealers nationwide, today launched POWER Listings, a pre-owned inventory marketing program powered by Cargigi.
The new program allows dealers to market and advertise their used-car inventory daily on free, classified Websites. A dealership simply authorizes its inventory to be sent and all the marketing and advertising on these classified sites is taken care of, resulting in targeted, high quality phone and Internet leads.
POWER Listings is part of a highly effective strategy that syndicates dealers’ used-car ads through strategic marketing partners as well as multiple Websites, some of which are household names.
“AutoUSA has always partnered with the premier automotive websites to deliver the highest quality car buyers to our dealers,” said Phil DuPree, president of AutoUSA. “By using Cargigi’s POWER Listings, we are providing yet another avenue to connect our dealers with online customers, enabling them to further focus their Internet advertising, attract more online car buyers, and sell more cars. The postings are optimized for peak customer traffic and the real-time monitor allows dealers to see the activity on their inventory, giving them instant feedback on their most appealing units.”
Commenting on the new relationship, Mark Boyd, chief strategy officer with Cargigi said: “We are excited about the opportunity to show AutoUSA dealers how to harness the power of the most popular classified Websites. Most auto dealerships do not have the time or resources to engage multiple media solutions to create additional exposure for their pre-owned vehicle inventory. Cargigi markets and advertises a dealer’s used vehicles through various effective media sources and maintains their presence there until they sell.”