ActivEngage, Inc. was named the No. 1 live chat provider for the automotive industry as part of Dealer Marketing Magazine’s 2014 Technology Leadership Awards.
ChannelNet’s Paula Tompkins once toyed around with kiosks designed to take customers through a dealership’s entire sales process. Now she’s using personalized URLs to help captive finance companies realize the bigger role they play in helping dealers move the metal.
The Polk Territory Pro solution is now available to franchised dealers subscribing to Cobalt PowerBrand. The new solution is designed to help dealers plan strategic digital advertising campaigns.
Autosoft announced it’s integrating SimplyCast.com’s automated marketing and communications solution into its new Autosoft Connect Data Services program.
CallSource announced it will begin measuring call performance for dealers across the country. The company's new report will provide benchmarks for how dealers are doing compared to their competition. It will also rank dealers by their success in converting prospects into showroom visits.
A new study proves that car shoppers prefer different tools for different stages of the buying process, and, for dealers, a bad mobile site is worse than none at all.
Through its new strategic partnership with Internet marketing firm and the dealer association, Kelley Blue Book will make its vehicle values and insights available to the China market.
A new study from Unified Social shows that automotive advertisers might be spending a significant amount more than other industries to make an impression, but they are, in fact, making that impression.
Special finance expert explains how he would spend his advertising dollars to attract credit-challenged customers in today’s market.
Cars360 draws upon Cars.com’s vast audience of in-market car shoppers to drive new traffic to a dealership’s website or Cars.com Dealer Profile.
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