Fort Lauderdale, Fla.—AutoUSA announced today the launch of a new incentive dealership can offer their customers called ShowPro. Powered by HookLogic, the traffic-driving offer is designed to turn Internet leads into “shows,” allowing dealers to offer a financial incentive to in-market customers, according to the company.

The new product also offers territorial exclusivity, so dealers can be sure that no one else in their market is offering the same incentive products to their Internet leads.

“ShowPro targets customers with the right message at the right time, driving more store visits and turning a greater percentage of leads into sales,” said Phil DuPree, AutoUSA president. “It's a great way for dealers to leverage the value of the leads they're already receiving.”

ShowPro works by offering them a selection of gift cards as they browse specific inventory online. The incentive also will be offered through the auto research and shopping Websites with which AutoUSA has partnered. When a customer enters information and submits a lead through an independent Website, they will be e-mailed a coupon code they can bring to the dealership and present to a salesperson. The salesperson enters the code into a simple Web interface and a gift card is then mailed to the customer.

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