SALT LAKE CITY — DrivingSales announced that it has acquired Revenue Guru, a consulting, training and research company. As part of the acquisition, Revenue Guru founder and veteran automotive digital marketing expert Dennis Galbraith will join DrivingSales to lead and develop its new research and data division.
"Without question, Dennis Galbraith is one of the leading marketing thinkers and analysts in our industry, and, along with Revenue Guru, brings further depth and breadth to our training and business intelligence initiatives," said Jared Hamilton, DrivingSales CEO and founder. "No one understands marketing data research better, has a clearer view of trends (before they unfold), or knows how to drive traffic better than Dennis."
Galbraith's more than 11 years of experience in automotive digital marketing includes tenures J.D. Power and Associates automotive internet division and a stint as an advertising and training executive at Cars.com.
"I am proud to join a company driven by a passion for helping dealers, by a belief in the power of data and research to drive informed and profitable decisions, and, importantly, a company that doesn't wait for the market to move but seeks to move the market," Galbraith said. "Marketing at the Tier 3 level has long needed a research organization dedicated to it — one that can go beyond opinions and deliver the hard facts and actionable solutions from an unbiased platform."
Galbraith also has taught marketing for the NADA Academy and served the auto industry through the 1990s as the owner of Dennis Galbraith Marketing Services.