MaximTrak F&I Suite Recognized by 'CIO Review'
The publication reported in a recent edition that MaximTrak Technology’s F&I Suite has helped auto dealerships deliver a better buying experience for their customers.
WAYNE, Pa. — MaximTrak Technology’s F&I Suite was recognized by CIO Review magazine for changing the way consumers buy cars from auto retailers.
“By injecting innovative F&I technologies and processes into the vehicle delivery process, MaximTrak and its software help auto dealerships deliver a better buying experience for their customers and enhance their profitability and professionalism,” the enterprise solutions publication reported in a special CIO Automotive edition, recently released.
CIO Review, according to its web masthead, “is a technology magazine that talks about the enterprise solutions that can redefine the business goals of enterprises tomorrow. … and a neutral source for technology decision makers.”
MaximTrak F&I technologies are used by both automotive and powersports retailers. “We create ingenious solutions for the automobile industry that are 24 months ahead of the competition,” Jim Maxim, Jr., president of MaximTrak Technologies, told CIO Review.
The enterprise solutions publication alsonoted that dealers using MaximTrak “reported new-car Vehicle Service Contract (VSC) penetration lifts up at 32% and used-car VSC lifts to 33%. They also saw boosts in new-car Per Vehicle Retailed (PVR) and used-car PVR, all these lifts the result of using F&I menu software…and for Harley Davidson Financial Services (HDFS) and its private labeled solution called MenuLink MaximTrak helped boost F&I revenues for both HDFS and its dealers, with average dealer increases of over $350 per bike.”
More F&I

Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
F&I Training Fundamentals
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
Not Just Any Tire Will Do
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →