Ziegler to Deliver Profit Masters Seminar at Industry Summit 2015
The Alpha Dawg will return to Industry Summit to deliver his two-day training seminar, which will cover topics related to sales, F&I, BDC and Internet department management. The training seminar is included with the purchase of a full conference pass.
LAS VEGAS — Industry Summit 2015 will feature Jim Ziegler and his Profit Masters training seminar. During the two-day event, the Alpha Dawg will deliver his Sales Manager’s Forum and Samurai F&I seminar, as well as his famous “How to Work a Car Deal” presentation.
Ziegler will take to the stage on Tuesday, Sept. 8, from 1 p.m. to 5 p.m., and on Wednesday, Sept. 9, from 9 a.m. to 12 p.m. His event, which is valued at $1,500, is included in the price of an Industry Summit full conference pass.
“The Alpha Dawg has promised to rip back the curtains on strategies that made him a record-setting manager and helped his clients achieve the big numbers,” said David Gesualdo, publisher of Auto Dealer Today and F&I and Showroom magazines. “These are sessions thousands of dealers, managers and industry executives have paid $1,500 to attend, but we’re including this two-day seminar with a full conference pass.”
Ziegler, who pens Auto Dealer Today and F&I and Showroom’s monthly On the Point column, will delve into F&I presentation techniques and product-moving word-tracks. He will also touch on sales manager topics, such as planning, evaluating, coordinating and organizing a sales department.
The two-day seminar will also cover the new technology-driven road to a sale. Ziegler will offer his advice on Internet department and business development center integration, as well as share key sales management word-tracks.
“If you’re a salesperson or F&I manager who aspires to be a sales manager, general sales manager or general manager, you can’t afford to miss this seminar,” said Gregory Arroyo, editorial director of F&I and Showroom magazine.
Register for Industry Summit, scheduled for Sept. 8-10 at the Paris Las Vegas, by this Friday, Aug. 7, to save $100 on a full conference pass. For more information or to register, click here.
More F&I

Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
F&I Training Fundamentals
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
Not Just Any Tire Will Do
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →