WILKES-BARRE, Pa. — GWC Warranty, a provider of used-vehicle service contracts and related F&I products sold through dealers, has bolstered its product offering. The company recently introduced a new five-year, 100,000-mile coverage term for select used-vehicle protection plans and a service lane product.
“At GWC Warranty, we pride ourselves on providing the products, service, technology and training to help dealers sell more cars,” said GWC CEO and President Rob Glander. “We know the needs of automotive dealers nationwide are constantly evolving and these new additions demonstrate our commitment to providing a product set that meets the ever-changing needs of our dealer partners and their customers.”
Based on input from dealers across the country, the new five-year, 100,000-mile coverage term is available on select used vehicle protection plans, and provides the same GWC Warranty coverage that has helped protect more than 1.5 million drivers since 1995 at a new, longer term length, officials said.
Service Lane is a new addition to the GWC product suite. Specially designed for dealers with on-site service facilities, the new Service Lane product allows dealers to sell GWC service contracts directly from their service facility.
In the past 15 months, GWC Warranty has completely revamped its product offering to better meet the ever-changing demands of used car dealers. In July 2014, the company announced changes to its core products. The improved products were built to better serve a greater variety of drivers’ budgets and coverage needs. At the same time, GWC also introduced its own certified pre-owned program to help dealers sell more cars by taking advantage of an industry trend proven to sell vehicles for $700 more per unit and move inventory 12 days faster.