Fifth Third Bank to Cap Dealer Markups
The CFPB and DOJ announced two actions against Fifth Third Bank on Monday, one of which requires the finance source to pay $18 million in restitution to minority auto loan borrowers, as well as limit its dealer partners’ ability to markup interest rates on auto loans.

WASHINGTON, D.C. — Nearly two months after media outlets reported that Fifth Third Bank was being pressured by the Consumer Financial Protection Bureau (CFPB) to change its dealer markup policies, the finance source has entered into a consent order with the bureau and the Department of Justice (DOJ) related to its auto lending business.
Under the terms of the consent order, Fifth Third Bank will pay $18 million to African-American and Hispanic borrowers who were allegedly harmed by its auto lending policies. According to the bureau, those customers paid, on average, $200 more for auto loans than similarly situated white buyers due to policies that allow dealers to markup up the interest rate on retail installment sales contracts as compensation for arranging financing.
Bureau officials noted in a press release Monday that Fifth Third is being credited between $5 million and $6 million toward the $18 million in restitution payments based on remediation it already provided to minority borrowers.
“It is important to understand that Fifth Third is not involved in the transaction between dealers and their customers,” the finance source said in an emailed statement to F&I and Showroom. “… Fifth Third also limits the amount that dealers can earn through dealer markup, and we are further reducing that as a result of this settlement.”
Like Honda Finance Corporation, which agreed to limit dealer markups in July, Fifth Third will cap dealer markups at 1.25% above the buy rate for auto loans with terms of five years or less, and 1% for auto loans with longer terms. The finance source had been monitoring the effect of dealer markups on its auto loan portfolio since 2013, but according to the consent order, it “failed to take timely and adequate action to address markup disparities” it had identified.
“Fifth Third strongly opposes any type of discrimination and has, for many years, monitored for and taken steps to avoid any potential discrimination in its auto finance business, as well as all other areas in which we interact with consumers,” the finance source noted in its statement. During the CFPB and DOJ’s examination period, Fifth Third had limited dealer markup to 175 to 250 basis points with variation based on term, geography and time period.
Information about ethnicity or race is not included on retail installment sales contracts, but the regulators used proxy methodology to determine that Fifth Third purchased “thousands” of contracts involving African-American and Hispanic borrowers. However, based on internal documents it obtained, American Banker reported this month that CFPB officials have acknowledged that the bureau’s methodology often overestimates potential bias, resulting in higher penalties for finance sources cited by the regulator.
“Nothing in the American Banker story disputes the existence of discrimination in auto lending, or that minority borrowers have been charged higher interest rates on their loans as a result,” CFPB Spokesperson Samuel Gilford told F&I and Showroom in an email.
Also on Monday, the CFPB and DOJ announced a second action against Fifth Third Bank related to the marketing of its credit card add-on products. The finance source will pay $3 million in restitution to 24,500 customers who were charged a fee for a “debt protection” product without being properly informed of the cost, and a $500,000 penalty.
More F&I

Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
F&I Training Fundamentals
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
Not Just Any Tire Will Do
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →