MISSION, Kan. — VinSolutions announced that its VinConnect CRM tool is now integrated with GoMoto’s Digital HUB technology.

With this new integration, a shopper’s information entered at a GoMoto HUB is sent directly to the dealership’s VinConnect CRM tool.The HUB is a large-format kiosk designed to bridge the gap between online shopping and the in-dealership experience to improve the customer experience. 

“We are very pleased to add GoMoto as a valued partner to deliver efficiency to the in-store customer experience,” said Jim Nelson, senior director of product for VinSolutions.

The HUB is a cloud-based, customizable tool that helps dealers capture their customers' contact information using an integrated driver’s license scanning tool. It then assigns the customer to a salesperson, while also tracking ad sourcing and vehicles the customer researched, evaluates trades and allows shopppers to browse dealer incentives.

Once the customer information is sent to VinConnect CRM, the tool allows dealers to build and maintain customer connections by managing lead flow across sales and Internet departments. 

“Our partnership will improve the in-store customer experience, streamline the car-buying process and provide powerful data for dealer management to improve performance,” said Todd L. Marcelle, GoMoto CEO and founder.

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