HERNDON, Va. — VW Credit Inc. — doing business as Volkswagen Credit, Audi Financial Services and Ducati Financial Services — has announced a new line of Volkswagen, Audi and Ducati branded lines of automobile and motorcycle protection products for the U.S. market.
The captive said this week it reached an agreement with Safe-Guard Products International LLC to bring the branded products to market. Together, the parties will develop, market, and distribute the newly enhanced suite of products, with program introduction to the Volkswagen, Audi, and Ducati dealer networks beginning on Jan. 1, 2017.
“Our decision to take a direct role in underwriting most vehicle protection products, while also enhancing the offering with other products specifically developed for our brands, is part of a multipronged strategy that aims to increase overall customer satisfaction and to build loyalty by which our customers return to the dealer network for any future service needs,” said Richard Howse, vice president of marketing and business development for VCI.
The company said it will offer dealer support for all of its new products, including a dedicated 28-person national sales and training team, a completely branded marketing offering, and new technology, such as a branded mobile claims application.