PHILADELPHIA — GoMoto, a provider of cloud-based customer engagement solutions, announced the launch of GoMoto Digital, a solution designed to bring the firm's showroom customer experience platform online.

According to officials, GoMoto Digital allows car buyers to begin the purchase process online and then continue the process inside the dealership simply by providing their license. Customers can calculate their monthly payment either online or in the store. They can also get pre-approved for vehicle financing based on the guidelines of the dealer's available finance sources and without providing their Social Security numbers.

Through this process, the company claims customers can drive off the lot in their new vehicle in under an hour.

“Numerous auto industry surveys have found that many consumers want to complete the entire car-buying process online and for auto dealerships to deliver advanced technologies that will get them in and out of the showroom in minimum time," said Todd L. Marcelle, CEO and cofounder of GoMoto. "GoMoto’s online and offline platforms deliver on those demands unlike any other product on the market today."

The GoMoto platform is a cloud-based software that enables dealers and their customers to enter their contact information with an integrated driver’s license scanning tool, assign salespeople, track ad sourcing, research vehicles, shop-by-payment, obtain soft-credit pull, value trades, brose dealer incentives and connect directly to a dealer’s Customer Relationship Management systems.

After an extensive beta testing period, the digital platform will be rolled out nationally on March 31, 2016, according to company officials. For more, click here.