JACKSONVILLE, Fla. — Automotive Broadcasting Network (ABN) has earned certification through General Motors’ Dealer Technology Assistance Program (DTAP) initiative, the company announced this week.
DTAP was established by GM in 2012 to assist dealers in evaluating the merits of the multitude of technology systems presented to them. ABN offers an end-to-end digital broadcasting network dealers can use to entertain waiting customers. The service also allows users to communicate new offers and market their service departments, among other features.
The company’s founder and chief executive, Jerry Daniels, said ABN completed a “rigorous” vetting process to earn the DTAP designation.
“We’ve been working with great GM dealers around the country for many years to design and implement the best digital signage strategy to meet their needs. ABN delivers content, advertising and programming that brings their facilities to life while enforcing their branding efforts throughout the dealership,” Daniels said. “We are excited that General Motors recognizes the value and stability of the ABN platform. We look forward to strengthening our partnership with GM and its dealers through the Dealer Technology Assistance and Essential Brand Elements (EBE) Programs, delivering the benefits of digital signage to dealerships of all sizes.”