HOUSTON — Call and text analytics provider InteractiveTel announced a new agreement with DealerTeamwork, home of the Launch Control platform. The partnership is designed to integrate new features into Launch Control to improve its ability to capture and analyze customer interactions in real time, creating a new standard for measuring user activity.

“InteractiveTel has the best turnkey solution for measuring user interactions in the industry, and we’re excited for the opportunity to partner with such a leader,” said Sean Stapleton, CEO of DealerTeamwork. “Launch Control will be able to give dealers the power to track deeper on-page actions using InteractiveTel’s keyword and key phrase spotting, live call monitoring, and their powerful customer interaction analysis.”

By adding another level of analytics and reporting, Stapleton added, dealers will gain greater insight into the results of their Launch Control campaigns.

“We are excited to partner with a company such as DealerTeamwork. Their Launch Control platform is a real game-changer when it comes to creating and managing effective marketing campaigns,” said Jack Behar, CEO/President of InteractiveTel. “Including elements of our custom telephony solutions will help improve call tracking and provide a new layer of ROI reporting.”