“While multitouch attribution has been a big ‘buzzword’ lately, we think there is still a long way for us to go in educating dealers on its importance,” said Clarivoy CEO Steve White. “The results of this study will help us gauge dealers’ baseline understanding of attribution, and their use of it, so that we as an industry can better help dealers understand and appreciate the dynamic and ever-changing customer journey that is not always accurately measured.
“Our end goal is that the results will help more dealers gain the knowledge to answer the question they have been asking themselves forever, ‘Is my investment helping me sell more vehicles?’”
Auto dealers who wish to participate in the study can do so by clicking here. Those who complete the survey can register to receive an advanced copy of the study results and the chance to win a $100 Amazon gift card.