Alpha Warranty Introduces Summit Protection Ancillary Product Line
The new line was created internally based on agent and dealer demand, officials said. It includes ElevateCare, a five-in-one product bundle, and standalone tire-and-wheel protection and key/remote replacement.
SALT LAKE CITY — F&I product provider Alpha Warranty Services released a new ancillary offering, Summit Protection. It includes the ElevateCare five-in-one bundle, and standalone tire-and-wheel protection and key/remote replacement.
ElevateCare is a 5-in-1 bundle product that includes Tire and Wheel, Key/Remote Replacement, Paintless Dent Repair, Windshield Protection, and Roadside Assistance. In addition, ElevateCare also provides two options for tire and wheel: cosmetic and curb for alloy and cosmetic and curb for chrome.
“Unlike many industry offerings, Alpha Warranty Services has not private labeled Summit Protection, but created this product internally based on agent and dealer demand,” the F&I product provider stated in its press release, adding, “Alpha Warranty is built on innovation and bringing the right tools to the dealerships and agents who partner with them.”
The standalone tire-and-wheel protection is the same coverage offered in the ElevateCare bundle, both products offering six vehicle classes, including coverage for exotic vehicles.
The standalone key/remote replacement offering provides a replacement key or remote, including aftermarket, to customers that have damaged, lost or had their keys stolen.
Along with the release of Summit Protection, Alpha Warranty Services has also updated the Zoom sales portal to be an all-in-one platform for VSC, GAP and ancillary products.
For more, visit www.AlphaWarranty.com.
More F&I

Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
F&I Training Fundamentals
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
Not Just Any Tire Will Do
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →