DALLAS — Organizers of the annual Industry Summit announced that IAS has agreed to host a competition featuring the company’s president of sales and veteran F&I trainer, Eric “Frenchy” Mélon. Dealers and F&I professionals are welcome to “Ask Frenchy” the most challenging questions or objections car buyers have posed to them. The winners will be honored at Industry Summit, which will be held Sept. 11–14, 2017, at the Gaylord Texan Resort & Convention Center in Dallas.
“Over the years, I’ve heard just about every objection under the sun, and I’m looking forward to sharing the best ways to overcome those at Industry Summit,” Mélon said. “It’s one of the events I look forward to each year, and I’m excited to be speaking in this unique format at this year’s event.”
F&I managers and directors are invited to click here to submit their question or objection. The five participants Mélon chooses will be his guest at Industry Summit, including a complimentary show pass and three nights of accommodations.
“Ask Frenchy is a fantastic opportunity to get your most challenging questions answered and, quite possibly, a free trip to Industry Summit,” said David Gesualdo, show chair and publisher of F&I and Showroom. “We can’t wait to hear what you have to ask.”
Registration for Industry Summit 2017 is open at the event’s website. Attendees who register by Aug. 11 will enjoy a $100 discount. To discuss sponsorship and exhibition opportunities, contact David Gesualdo at (727) 947-4027 or via email.