CARMEL, Ind. — KAR Auction Services Inc. announced a series of product offerings that integrate the company’s diverse capabilities with the TradeRev digital mobile marketplace. KAR owns a 50% stake in TradeRev, a mobile app and desktop solution that was designed to facilitate real-time, live-bidding, dealer-to-dealer vehicle auctions.
The broad, companywide campaign will leverage KAR’s whole car and salvage auctions, floorplan financing, transportation services and data analytical insights to enhance the TradeRev experience for dealers, according to Jim Hallett, chairman and CEO of KAR.
“I began my automotive career as a dealer, so I know first-hand what TradeRev can do to accelerate dealer-to-dealer sales,” Hallett said. “We want every dealer out there to know that when you use TradeRev, you’re getting the full support, service and strength of KAR. We’re working to make every tool, resource and insight available to help you sell and source your inventory smarter, faster and cheaper.”
This first wave of integrated product and service offerings includes free and/or heavily discounted transportation services, special floorplan financing credits and offerings, and full integration of TradeRev’s mobile auction app with ADESA’s physical, digital and online auction marketplaces. The goal is to provide TradeRev dealers a seamless, streamlined all-in-one auction solution they can launch, execute and complete via mobile phone.
“The scope of KAR’s businesses and their 310 operating locations gives TradeRev an unmatched ability to connect with and support our dealer customers,” said Keith Crerar, president of TradeRev USA. “We’re committed to delivering the best dealer-to-dealer mobile auction app solution, and no one can deliver on that like the combination of KAR and TradeRev.”