DALLAS — Organizers of the annual Industry Summit announced that John Palmer, president and CEO of ProMax Unlimited, will present a session devoted to soft pull credit-check technology at the event, which will be held Sept. 11–14, 2017, at the Gaylord Texan Resort & Convention Center in Dallas.

“Soft pull technology is an enormously powerful tool for generating leads and improving the sales process. It can be utilized in so many different platforms: in your showroom, on your website, on your social media platforms, and in email marketing campaigns,” Palmer said. “It’s a foolproof and low-cost way to supercharge lead generation and increase profits.”

Palmer’s session, “Soft Pull Technology: Best Practices for Both Digital Marketing and Showroom Traffic,” will begin at 2:15 p.m. on Wednesday, Sept. 13, as part of the Special Finance portion of the Industry Summit agenda. He will discuss how the technology works, how to use it effectively and compliantly, and how it can power a dealership’s lead-generation efforts and improve the sales process.

“We are counting on John to demystify the technology and tell us how it works in the real world,” said David Gesualdo, show chair and publisher of F&I and Showroom and Auto Dealer Today. “In an aggressive subprime segment, advanced technology represents a competitive advantage.”

Registration for Industry Summit 2017 is open at the event’s website. To discuss sponsorship and exhibition opportunities, contact David Gesualdo at (727) 947-4027 or via email.