SALT LAKE CITY — Alpha Warranty Services has reached another milestone, celebrating 15 years of growth, innovation, and partnerships in the F&I industry.

Over the past 15 years, the F&I product provider has earned multiple industry awards and distinctions for the service it provides to customers, agents, and dealers alike. It was recently acknowledged as the 11th fastest growing business in Utah.

“People say that corporations can’t have a personal touch, well I disagree,” says CEO Steve Rosenvall. “We continue to strive to provide excellent service and support to all of our customers. Being able to listen and be flexible to their needs is why we have such a strong reputation in the industry and how Alpha has been able to make an impact on the industry since 2002.”

Alpha was founded in 2002 with a value system centered on integrity, dependability and providing the best service, according to officials. Understanding the importance of adaptability and meaningful innovation, they added, Alpha constantly improves upon its programs. Recent additions include Unlimited Term Mileage, Alpha Claims Tracker, and the Zoom sales portal.