NORCROSS, Ga. — APCO Holdings Inc., the parent company of the EasyCare and GWC brands, announced the addition of Anne Bélec to its board of directors.
Bélec brings extensive experience in brand management. She spent 24 years with Ford Motor Co., where she served as director of Global Marketing for the automaker, as well as president and CEO of Volvo Cars of North America and president of sales operations for Volvo Car Corp. in Sweden.
“Anyone who is fortunate enough to have crossed paths with Anne knows her as one of the most highly-effective leaders and marketing experts in the automotive industry,” said APCO Holdings Chairman Larry Dorfman. “We are really excited and honored to have her join our board of directors. Her presence on the team will undoubtedly accelerate the fulfillment of the goals we have set for helping our customers succeed and our company continue to claim our place as a major player in the dealership solutions industry.”
Bélec added: “I bring experience in a variety of roles, including field experience, interacting with dealers and managing a global brand. The ultimate goal is growth, obviously, but it’s also positioning EasyCare, GWC, Covideo and SAVY, the APCO Holdings brands, as the preferred choices for consumers and dealers. We want the relationship with the dealership to be one where they want to work with us because they believe it is the best product for their customers.”