NEW YORK — Lincoln is expanding its luxury subscription pilot service in West Los Angeles by bolstering the services’ inventory with a slate of used 2017 Lincoln vehicles, the automaker announced late last week.
An earlier version of this pilot program was launched in 2015 in West Los Angeles and San Francisco but offered fewer vehicle choices and older inventory. This newly launched expansion brings newer used luxury vehicles to the platform
The platform this service is offered through is Ford’s Canvas platform. It allows consumers to subscribe to a vehicle on a monthly basis. Packages are determined by length, and the service offers service durations as short as one month or as long as a year.
After a month with the vehicle, a customer can choose to upgrade to a more luxurious vehicle or downgrade to a more affordable vehicle. Various mileage options are also offered, ranging from 500 miles a month to an unlimited amount of miles per month.
Consumers who sign up for the program will have mileage, insurance, warranty, maintenance, and roadside assurance included in their monthly payment. Lincoln subscribers will also receive the “Pickup & Delivery” feature, which will have someone pick up a customer’s vehicle to service it and provide a loaner for the duration.
This service is being expanded at a time when used luxury vehicles are performing poorly at auction. Wholesale luxury prices have seen steady declines in recent years, and off-lease supply of luxury vehicles have been growing, further saturating the market.
“Lincoln is developing services that make our clients’ lives effortless, and we consider very carefully how we connect those services,” said Lincoln Motor Co. President Joy Falotico. “We look at their lives, how they work and what they do, and then we look at what we can offer them from a Lincoln perspective to make everything more seamless and to save our clients what they value most — their time.”
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