SCOTTSDALE, Ariz. — Prepaid maintenance programs provider Fidelis PPM has teamed with Fixed Ops Pros in a bid to increase maintenance upsell revenue for auto dealers who sell or preload vehicles with Fidelis PPM’s discount-priced vehicle maintenance services. Fidelis plans now include a complete vehicle fluids check and diagnostics report as part of traditional oil change and other routine maintenance services.
Age, heat, humidity, moisture, and other conditions cause brake, power steering, and differential fluids to lose their vital performance additives. This new benefit encourages customers to have that maintenance done while at their dealership, said Fixed Ops Pro President Joe Perez.
“It is humanly impossible to identify the health of these additives by smell or touch without testing them in the field or sending samples to the lab, but for Fidelis customers, we bring the lab to the dealership where we test these fluids properly,” Perez said. “Our resulting V-Health Report gives the dealer third-party validity and confidence for recommending fluid services when warranted and helps their customers decide whether to have these fluids revitalized and replenished.”
Citing internal statistics showing 70% of customers using Fidelis PPM plans asking to have this fluid service done, Fidelis PPM President Ryan Williams pointed out that, in A/B testing over five months, dealers using the new Fidelis PPM plan with Fixed Ops Pros’ fluid services program increased customer upsell to $131 per repair order, up from $70.
“This is a significant and robust upsell advantage for dealers who sell or preload cars with our prepaid maintenance plan, which is now bundled with Fixed Ops Pros' service,” Williams said.