RICHMOND, Va. — McGeorge Toyota is the latest dealership to add Roadster’s Express Storefront digital retailing platform to its website, the dealership announced today.
The new website feature, which the dealership refers to as “McGeorge @Home,” allows customers to complete a vehicle purchase from home without ever stepping foot inside the dealership.
“While we’ve always had customers tell us how much easier our buying process is compared to some of our competitors, we realize that people’s time is more precious than ever,” said Bob Farlow, McGeorge Toyota’s general manager. “Our @Home program is a way to help save our customers both time and money, all while making the entire process more efficient for everyone involved.”
In order to take advantage of the McGeorge @Home program, customers must first visit www.mcgeorgetoyota.com to search for their desired vehicle. Once a vehicle is selected, customers click “schedule a test drive.” After submitting some brief information, a McGeorge Toyota representative will help schedule an appointment.
At the agreed time, a McGeorge sales representative will deliver the vehicle to the customer’s home or workplace, hand over the keys, and buckle up for a test drive. If the customer decides to buy, the McGeorge specialist can appraise a potential trade-in and complete the paperwork process onsite. Should the vehicle not live up to the buyer’s expectations, the representative will work to help find and deliver something more suitable. At no point does the customer ever need to leave their home or office.
“We want to help make the entire car-buying experience something customers look forward to,” Farlow said. “After all, driving off in a brand-new car is an exciting feeling. We want customers to feel that way all throughout the buying process, not just after they’ve driven off the lot.”