ST. LOUIS — Dent Wizard International announced the acquisition of Image Auto LLC, a provider of auto reconditioning and wheel repair services in the Central and Western New York and Pennsylvania areas. The transaction was finalized June 8.
Dent Wizard’s acquisition includes both auto service brands operating under the company’s LLC: Image Auto, the Syracuse, N.Y.-based provider of mobile reconditioning services, primarily through auto dealerships; and Rim Doctor, a full-service mobile wheel refinishing and custom coatings shop. The areas serviced by both businesses include Central and Western New York, and Eastern Pennsylvania into Northern Philadelphia.
Image Auto’s CEO, Paul J Daly, who founded the company in 2004, will serve Dent Wizard by working to deepen dealer relationships through outreach marketing and brand building. Image Auto’s management team of Jeremy Kappes, Peter Schultz, and Tyrell Zechin also bring many years of experience to Dent Wizard, all according to the announcement. Terry Koebbe, chairman of Dent Wizard, led the acquisition effort.
“I’m super excited about having Paul and the rest of his team join Dent Wizard,” Koebbe said. “They have developed a winning culture and have built a reputation for high quality repairs and excellent customer service. I expect this joining of the two companies to be a win for everyone, especially all of our customers.”
“This move is going to supercharge our vision at Image Auto, which is to deliver a holistic cosmetic reconditioning solution to dealers that will truly be a weapon in their ongoing battle with margin compression,” Daly added. “The combination of Dent Wizard’s relationships, experience and resources with our team’s passion, energy and progressive thinking are a home-run. I believe our new partnership with Dent Wizard will mark a substantive change in the way dealers solve their cosmetic reconditioning challenges at scale. Great things ahead!”