DAYTONA BEACH, Fla. — Marketing firm DMEautomotive (DMEa) today announced that five of its leading sales and service marketing programs have been approved for General Motors’ CSSR 'Plus Ups' Certification.

Effective immediately, thousands of GM dealers are now eligible to receive iMR Sales Matching funds and/or Parts funds for these service marketing and customer retention programs.

"We are delighted to further strengthen our relationship with General Motors and their dealers. Our certification by GM for the CSSR 'Plus Ups' program is a significant step forward as we continue to work with GM on developing a long term relationship," said Mike Walther, president of DMEautomotive. “Access to DMEautomotive programs means GM dealerships will have the right set of tools to help them successfully combat low service loyalty rates and new market challenges — and win more customers, more car sales and increased loyalty and retention."