Formulated by marketing analysts to ensure the strongest response, the LoyaltyTrac template campaigns were designed for each department of the dealership and can be used to inform customers about upcoming service specials, sales events, holiday offers, or to provide information to the customer such as helpful driving tips.
“If the service department has a light schedule tomorrow or later in the week, the service manager can create the service campaign, which will inform customers and immediately generate revenue,” said Jeff Shenk, director of operations at MediaTrac.
“The same is true for the sales and F&I departments. They can utilize the points-based program as an incentive to bring in customers to test drive new models, check out new leasing offers and purchase extended warranties. All of our campaigns can be targeted to a specific group of reward members so we are always sending the right message to the right people at the right time.”