FORT LAUDERDALE, Fla. — AutoUSA Internet Sales Solutions said its recently launched website conversion tool, Payment Pro, will transform the customer-buying experience on auto dealership websites. The tool is designed to allow dealers to offer visitors of their websites accurate payment quotes without requiring personal information, resulting in pre-qualified leads that come directly from the dealer’s website.
“The feedback we are getting from dealers using Payment Pro is that customers really like the fact they can get a real payment quote without having their credit checked, which can negatively impact scores,” said Phil DuPree, president of AutoUSA.
Payment Pro, powered by DriveItNow, also offers customers a method for getting pre-qualified via their mobile device. Approximately 20 percent of new-vehicle buyers use smartphones or tablets close to the time of their purchase, according to the 2012 New Autoshopper Study by J.D. Power and Associates. Google forecasts that number may rise to 47 percent in 2013.