ALBANY, N.Y. — DMS provider Auto/Mate Dealership Systems has fully integrated with CAR-Research XRM, a single-source CRM solution branded as “XRM, Extreme CRM.” For auto dealers using either company’s product, the integration expands the number of vendor choices, while dealers using both systems can benefit from real-time, bi-directional data delivery.

“Our Open/Mate platform makes it easy for vendors to integrate with our DMS at an extremely low cost,” said Mike Esposito, president and CEO of Auto/Mate. “This gives dealers more choices and flexibility when choosing vendors to work with, and allows vendors to keep overall system costs down.”

Prospect information entered into CAR-Research XRM’s CRM is instantly and securely updated in Auto/Mate’s DMS, while any changes made in the DMS, whether in service, parts or accounting, are immediately updated in the CRM. Real-time integration eliminates redundancies compared with data exchanges performed via batch deliveries. Bi-directional data delivery allows for better customer communications in sales and service, helping to build loyalty and revenue opportunities.

“The more vendors integrate with each other, the greater benefits, costs savings and efficiencies dealers can achieve,” said Patrick Kelly, president and COO of CAR-Research XRM. “We’re thrilled to provide our customers with another quality choice when it comes to dealership management system (DMS) vendors.”