Iowa Dealers Protesting Proposed Hike in Registration Fees
Despite opposition from state dealers, the Iowa Department of Transportation has proposed a hike in registration fees from 5 to 6 percent. The state dealer association claims the increase will hurt sales.
DES MOINES, Iowa — The Iowa Department of Transportation (DOT) is floating a list of potential revenue streams to make up for a $212 million shortfall in road use funding. One of nine options being proposed is a bump in vehicle registration fees from 5 to 6 percent, an increase the Iowa Automobile Dealers Association (IADA) is preparing to battle.
Bruce Anderson, president of the IADA, claims the fee hike, which could be imposed as early as next year, would hurt sales. “You want people to stop buying something, you tax it more,” he said.
Anderson said the dealer association prefers that the state increase vehicle fuel taxes to make up for the shortfall, arguing that vehicle owners would essentially be paying for the road improvements the more they drive.
Iowa’s new vehicle registration fee, which applies to both new and used — or “new-to-you” — vehicles, has sat at five percent for about the last 20 years. With the fee increase, a customer purchasing a $25,000 car would pay $250 more to register their vehicle with the state. The IADA argues that the fee hike would only hurt Iowa residents because it wouldn’t account for out-of-state drivers who travel on Iowa’s roads.
Iowa did include vehicle registration fees in a general sales tax up until 1998. That’s when lawmakers exempted car sales from a higher rate — instead opting to allocate more money to school infrastructure through a silo tax.
“You shouldn’t be increasing this fee year after year,” Anderson said. “It’s inflation proof. It’s five percent of the price of a car. So as the price of cars go up and up, so does that five percent piece.”
In an article by the Des Moines Register, though, Iowa DOT Director Paul Trombino noted that polls show residents oppose a fuel tax hike by nearly a two-to-one margin. He also pointed out several states include auto sales in a general sales tax.
The DOT’s Transportation Funding Concepts estimated that the fee increase would draw in approximately $60 million annually for the state. In its proposal, the DOT described the purpose of the tax as: “The fee for new registration is similar to a sales tax on the purchase of vehicles. This fee was not increased to six percent at the time the sales tax was increased to six percent.”
More F&I

Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
F&I Training Fundamentals
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
Not Just Any Tire Will Do
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →