NORCROSS, Ga. — Dealer solutions provider and F&I benefits administrator EasyCare received four 2018 Automotive Communications Awards at the recent Women in Auto Care press conference in Las Vegas. The company has earned a total of 11 Automotive Communication Awards since 2014.
EasyCare registered wins in three businesses-to-business categories — Video (KeyCare), Best Use of Graphic (RV Ice Climber), and Merchandising (SAVY event at NADA) — and one win in the business-to-consumer App for a Mobile Device category for SAVY Driver, the company’s flagship dealer-branded, customer-facing mobile app.
“These awards reflect our EasyCare Marketing team’s unique approach to brand positioning and are a true testament to their commitment to provide high-quality content that aligns with our innovative benefits and solutions,” said Larry Dorfman, CEO and chairman of EasyCare. “This kind of marketing innovation and messaging truly differentiates our brand and consistently creates more awareness of what we do and ‘why’ we do it.”
The annual Automotive Communication Awards are sponsored by Women in Auto and supported by the Automotive Communication Council. The awards recognize companies and agencies that provide automotive information through outstanding advertising, marketing, and public relations efforts.