ISELIN, N.J. — F&I software provider Darwin Automotive has added “Buy It Now” functionality to its Darwin Online digital retailing application, creating a “true, Amazon-like checkout experience” for car buyers anywhere in the U.S., the company announced.

Darwin’s “Buy it Now” technology allows the consumer to pay for 100% of the vehicle online and to electronically sign all the required documents in one single signing ceremony without having to leave their home or workplace, including finance and insurance documents, according to Darwin CEO Phillip Battista, who said no other company has provided this functionality in the marketplace to date.

“We view this as a huge opportunity for all our auto dealer clients, especially with pre-owned vehicles, where the customer understands the uniqueness of the vehicle they are purchasing,” Battista said. “Most dealerships know that 20% of their business is cash transactions. Cash customers represent five times the number of new-car customers that are willing to do an entire transaction electronically, so why not provide them with the convenience of an electronic transaction inclusive of F&I products?”

About the author