MINNEAPOLIS, Minn. — Nationally recognized F&I and sales trainer and Certified Speaking Professional Tony Troussov has launched a performance improvement company focused on driving real results for dealer partners.
Troussov is a 20-plus-year industry veteran with more than 15 years spent in retail. His multiple positions included corporate F&I development manager, corporate training director, and general manager for a large dealer group. He spent six years working as director of training for a mid-size general agency. Most recently, Tony served as a corporate F&I director for Morrie’s Automotive Group, which includes 14 locations in Minnesota and Wisconsin. His book, “Becoming a Stone-Cold Seller,” is available on Amazon.
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“As an immigrant in this great nation, I feel truly blessed to be the owner of a company and live an American dream of entrepreneur,” Troussov said. “In my years with an agency, I had a privilege to work with multiple admin companies and learn a lot about that side of the business. This is where my reinsurance expertise comes from.
“But I’m a retail guy at heart, and this is where my passion to train and develop comes from. I love helping people grow and improve their performance. Working with dealerships on daily basis, allows me to bring real-life, up-to-date experiences to coaching and training. In other words, the combination of both retail and agency experiences prepared me to launch Mezen,” he added. “I look forward to make an impact both on my dealer partners and on industry in general.”
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Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.
Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.
Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.
